The cross-pollination between art, culture, science and business is on the one hand a necessary element in involving the arts and artists more closely with society and the economy, and on the other in retaining the momentum of innovation and creativity in business by way of various channels, including the arts.

Together with stakeholders in the fields of science and economy, BAM is developing a shared vision on the benefit of cross-pollination between art, science and economy and its importance for creativity and innovation.