About the online distribution of film, video and other audiovisual productions: business models, various platforms, etc.

An important aspect of the digitizing of cinema is the digital dissemination of film and other audiovisual material. Films are being distributed digitally to cinemas, but also to the consumer, through fibreglass networks, the shipping of hard discs, by satellite, etc.

The number of online platforms with various business models is increasing: free distribution with advertising revenue; free and illegal downloading (piracy); a subscription-based video-on-demand model; or a pay-per-view model, etc. But as yet no business model has managed to impose itself.

Furthermore, there is the issue of the artists' revenue and the question of copyright. The increasing online supply of audiovisual material also raises questions about visibility ("How can a production still reach its target audience?") and diversity ("Will not the dominant marketers be those with the best information on their public, who profile themselves at the expense of other productions? What does this mean for European films?").

The online distribution of audiovisual content ultimately also concerns platforms like YouTube, Vimeo, Veoh and blip TV, which show not only fragments of films and television productions, but also a lot of 'home-made' content, i.e., made by the online audience itself. This has to do with online journalism, reporting, and the so-called 'content aggregation': the collection of information, pictures and video, by contrast with the mere production and publication thereof.

 

Interesting link:

You will find a lot of interesting and up-to-date information on digital distribution on: www.powertothepixel.com