In the next few years, BAM will also be concentrating on public contact in contemporary visual arts organisations. By public contact we mean the vision, methods, instruments and activities employed by organisations to stimulate the quality of the meeting and the dialogue between art and the spectator.

Every organization practises the notion of audience development in its own way. How it is done depends on both artistic and communicative operations, and unfolds within the lines of the vision and mission of the respective organization, and within budgetary and staff constraints.

BAM organizes working groups around audience development to support the development of new methods and instruments and to improve relations with the public in arts organizations.